Marvel did a great job with what is easily their toughest sell so far. Imagine Thor but A LOT more sci-fi type of material. Plus making it about five central characters that all need to be developed pretty much from scratch for the general public because this is nowhere near one of their high profile comics. And they pulled it off. The characters were great and very well developed. The story was excellently told while doing this and bringing them all together. There were plenty of laughs. The action and cinematography was awesome. I had pretty high expectations for this even though I was trying to keep them in check but the movie completely met them and pretty much exceeded them.
I would definitely recommend people checking this movie out. This is what going to the movies during the summer is all about and it should be the start of another great branch of Marvel's universe.